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Lead ROI Calculator

What is your market actually costing you?

Select your DMA and monthly ad spend to see your current cost benchmarks — and the revenue you unlock with AI-powered lead qualification.

98%
of leads left on the table by average teams
⅔
of pipeline gets zero follow-up from most teams
0.5%
average industry conversion rate (lead → contract)
3%+
conversion rate with optimized AI-driven sales motions
Your Numbers
Avg. CPL (national)—
Avg. cost / contract—
Avg. deal size—
$5,000/mo
$1,000$50,000
$
← Select your market to see your numbers
The Pipeline Problem
Where your leads die
Average investor team funnel — same leads Rafi gets to work
New Leads
100 leads
100%
Connected
70
70%
Qualified
35
35%
Opportunity
10
10%
Contract
3
3%
* Most teams focus on Opportunities and ignore everything above it.

Most ignore 2/3 of their leads.

The top 10% of investor teams consistently work their new, connected, and qualified buckets. The rest focus only on opportunities — and leave the rest to go cold forever.

98%
of leads are abandoned. The issue isn't your marketing spend — it's mid-funnel execution.
1:14
Connect → booked appointment ratio. Rafi gets the seller on the phone, then books the meeting.
Rafi Data — Proven Results
How Rafi converts what your team can't
These aren't projections. These are benchmarks from active Hey Rafi customers running Google PPC to motivated sellers.
1:6
Lead-to-appointment rate across all sources. For every 6 leads Rafi qualifies, 1 books an appointment.
48 hrs
80–90% of PPC leads qualified within the first 48 hours. Speed to lead is the single biggest conversion lever.
+10–15%
Better than human performance after 3+ weeks in the funnel. Rafi never stops nurturing — your team does.
123+
Average monthly touches per lead — calls, texts, and emails. 4+ per day for new leads. Total coverage, zero drop.
1:14
Connect-to-appointment ratio. Once Rafi reaches a seller, 1 in 14 connects becomes a booked appointment.
314 days
Identifies selling intent 314 days before active engagement. Rafi works your long-game pipeline so your team doesn't have to.
See it live in your CRM

Stop leaving revenue on the table

See exactly how Hey Rafi would work inside your operation — with your leads, your market, your team.

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